Scents and aromas have a powerful effect on emotions—after all, there wouldn’t be a multi-billion-dollar fragrance industry if they didn’t! When showing your home, don’t underestimate the role that smell plays in shaping a buyer’s first impression.
Unpleasant odors like smoke, pet smells, or lingering cooking scents can quickly turn buyers off. If buyers don’t form an emotional connection to your home, they’re far less likely to move forward.
To avoid this:
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Stop smoking inside the home weeks before showings
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Arrange for pets to stay elsewhere during showings
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Clean thoroughly—especially carpets, upholstery, and soft surfaces
Once any unwanted odors are eliminated and the air feels fresh, you can actually use scent to your advantage.
Consider baking before a showing. The warm, comforting smell of something like fresh apple pie can instantly create a welcoming, homey atmosphere.
Quick Tip
If you’re short on time, place a small oven-safe dish with water, vanilla extract, and brown sugar in the oven on low heat to create the inviting aroma of fresh baking.
Buyers often make decisions based on emotional responses. By appealing to their senses—especially smell—you make it easier for them to fall in love with your home.
